SEO In Belfast For 2020: 5 Tips And Tricks
When it comes to running a successful business in Belfast in 2020, ensuring your customers can find your website online is very important. As SEO Agency Belfast explains an effective SEO strategy is needed to ensure your website obtains and maintains top positions on search results pages for targeted keywords in your niche. The reality is that competition on the web for the best spots on SERPs is now fiercer than ever, so you need to deploy all your internet marketing skills to succeed.
To help you get started, here are a few basic SEO tips and tricks for outranking your competition in 2020:
1. Improve website speed and security.
Website speed and security are two very important SEO ranking factors. If your website is not using the latest security protocols, Google will penalize your domain. Meanwhile, a site that takes a long time to load will have high bounce rates, as today’s internet users don’t have very long attention spans and will typically exit a page that takes more than 3 seconds to load. Choosing a good web host is perhaps the easiest way to ensure your website is fast and secure.
2. Limit Meta description lengths.
You ideally want to keep meta description between 120 and 158 characters. Put the most important information at the beginning, so that users searching on a mobile device with a small screen will still get the core message. Meta descriptions should be written to convince searchers to click through to your website as opposed to other listings on the results page.
3. Commit to continuous keyword research.
Keyword research has always been an important part of digital marketing, but too many businesses wrongly assume it is something you only do once. To stay ahead of your competition, you need to be continuously carrying out keyword research to identify upcoming niche-specific terms. Fortunately, many keyword tools are free to use and allow you to research many different metrics, including monthly search volume, related long-tail keywords, cost per click for sponsored results and more.
4. Leverage the power of local SEO.
Many businesses forget about the power of local SEO campaigns. Geo-targeted search results are becoming more and more commonplace, so you could be missing out on a big target audience by not optimizing for location-specific keywords. The good things about local SEO techniques are that there is less competition and you can often see results faster.
5. Keep building quality backlinks.
Getting the best positions on SERPs for lucrative keywords requires a lot of work. You should be building quality backlinks to your website all the time. This means you need a lot of high-quality content and connections to trusted blogs and news websites in your niche.
Remember, you don’t have to work on your business’s SEO strategy alone. There are now lots of top-rated SEO agencies in Belfast that you can outsource your business’s digital marketing campaigns to. Prices for professional SEO services are more affordable than you might imagine, so don’t rule out getting outside expert help.